Todd L. Marcelle

CEO & Co-Founder

After spending three grueling months and more than 40 hours dragging his wife and newborn daughter from car dealership to car dealership in the dead of winter, Todd realized there had to be a better way to find the right new car and the idea for GoMoto was born. Todd graduated from Fordham University as a GLOBE International Business Scholar and as an entrepreneur and investor has founded three previous startups. Todd has been a proud owner of a number of cars, but his all-time favorite was a 1998 BMW 840ci.

Benjamin J. Catanese


Ben’s family has been in the automobile business since 1950 and as an owner of a new car dealership, Ben knows first-hand how difficult it is to attract and retain customers and how truly broken the car buying process is. Ben brings his unique perspective and industry savvy to GoMoto. His prior experience includes positions in the private equity and commercial real estate industries. Ben also serves as Chairman of the Board for Glenside Auto and VW of Salem County. Ben holds a B.A. in International Business and Management from Dickinson College. His favorite car is his father’s 1967 El Camino.

Rob Florig

CPO & Co-Founder

Rob drives a “no sale” blue Infiniti and does so simply because he does not want to endure the new car buying process again. Rob is a creator and innovator and has spent his professional career helping elevate entrepreneurial companies from small start-ups to established brands. Anything you see with a GoMoto logo was engineered in some way by Rob. Rob is a graduate of Villanova University and holds a B.S. in Information Systems. He hopes to be driving another GTI as soon as possible.

Advisory Board

Jeremy Anwyl

Former CEO & Chairman of Edmunds, a popular and widely well-known car researching and shopping website, Jeremy recently retired from this position after fourteen years. His notable enhancements include expanding the company from 50 employees to over 550, and spearheading Edmunds.com to reach exponential growth in revenue and sales. Jeremy, began his automotive career in the 1990s as founder of Marketec Systems.

Leonard A. Bellavia

Founding partner of the law firm of Bellavia Blatt Andron & Crossett, PC, Leonard A. Bellavia is a nationally recognized authority in the field of automotive franchise law and represents hundreds of automobile and marine dealerships across the country. He is chair of the Automotive Franchise Law Section of the Franchise Law Committee of the New York State Bar Association and has been named Chairperson of the Litigation Section of the National Association of Dealer Counsel ("NADC") and a member of its Board of Directors.

Peter L. Fong

Mr. Peter Fong is the Executive Vice President and Chief Marketing Officer at The Judge Group. Peter brings has 20 years of experience in a myriad of sales and marketing leadership positions at Ford Motor Company, Chrysler Group LLC and an entrepreneurial "start-up" that he successfully guided through a merger and acquisition.

Jon Schulz

Jon is Executive Vice President of Global Category Development at Specific Media, responsible for growing the company's revenue in the global automotive category. Jon spent 12 years with Ford Motor Company, where he pioneered the company’s industry-leading Digital Marketing Team. As the head of Digital and Direct Marketing for the Ford, Lincoln and Mercury brands, Jon oversaw the company’s online advertising, emerging media, dealer digital integration, brand websites and direct marketing.





Get In Touch

Send a Message

Send us a message we want to hear from you!




22000 AOL WAY, DULLES, VA 20166

Find Us At